threndle.ai · Marketing automation for small businesses
Marketing automation for small businesses
Small business marketing automation services: we set up social media posting, message handling and HubSpot follow-up in the tools you already use. Nothing posts until you approve it.
How can a small business automate its marketing without hiring an agency?
Start with one channel and one job. Write a month of posts in one sitting and schedule them, so posting stops depending on a free hour.
Automation earns its place when the same work repeats every week: posting the same content to several channels, answering the same direct messages, sorting comments, or following up with new leads. That is the part we set up, inside the tools you already use, with you approving every post and reply before it goes out.
What social media automation do we set up?
There are three builds, and you can start with one.
- PostingScheduled posting
- One post, written once, goes to each of your channels on a schedule you set. You approve the queue; nothing goes out that you have not seen.
- MessagesDirect-message handling
- Common questions in your inbox get a drafted reply, so you answer in a click instead of typing the same thing again. Anything unusual is flagged for you.
- CommentsComment triage
- Comments are sorted into questions, leads and noise, with drafted replies for the ones that need an answer.
Each of these needs a developer app registered with each platform, which carries its own setup cost and takes longer than a connector. It is worth it when the alternative is doing it by hand every week.
Do we run our own social media automation?
Yes. Every threndle.ai post is scheduled and published through a scheduler we host on our own server, to these channels:
- Facebook Page
- LinkedIn Page
- YouTube
What we build for you is the same kind of system, connected to your own accounts.
Where does HubSpot fit?
If your leads already land in HubSpot, the follow-up can start there. A new lead gets a drafted first reply for you to approve, and you get an alert so it does not sit for days. Campaign ideas in HubSpot can be turned into drafts and design variants for your approval.
You do not need HubSpot for the social builds. If you use it, we connect to it instead of adding another tool.
What does marketing automation cost?
Fixed prices, the same as every build on our homepage. A Foundation build starts at CA$3,000 to CA$3,500 for one bottleneck, a two-week build. Momentum runs CA$4,000 to CA$5,000 and Growth CA$6,000 to CA$9,000. Custom skill integrations are CA$750 per skill, and every build includes a monthly care plan of CA$300 to CA$600 depending on the tier.
The diagnostic tells you which marketing job to automate first, before you commit to anything.
Questions owners ask
Does anything post or send without my approval?
No. The automation drafts posts, replies and follow-ups, and you approve them. Nothing posts or sends on its own.
Do I need HubSpot?
No. Social posting, messages and comments work without it. If you already use HubSpot, we connect the follow-up to it instead of adding another tool.
Can I do some of this myself first?
Yes. Our how-to guides for small business automation show the jobs you can switch on yourself, such as overdue invoice reminders.
Which marketing job should go first?
The diagnostic looks at where your week goes and shows the marketing work worth automating first.
Run diagnostic↗